Introduction

Association Laboratory Inc. is one of the country’s leading association research and strategy firms specializing in the solution of association management challenges through membership and marketing research and business strategy development. The award winning company is headquartered in Chicago, Illinois.

The company serves a nationwide client base representing some of the nation’s leading trade and professional associations.

Association Laboratory Inc. was founded in 1999 and is currently incorporated in the state of Illinois. Offices are located in the Mercantile Exchange Center (Merc) in downtown Chicago, IL.

Suite 2200 30 South Wacker Drive Chicago, IL 60606

Phone 312.466.5702 Fax 312.803.9660 Email marketing@associationlaboratory.com Web www.associationlaboratory.com

Mission

The Mission of Association Laboratory Inc. is to help associations deliver sustainable membership value.

Company Vision

Association Laboratory is a nationally recognized association strategy consulting firm that helps associations make more timely, effective, data-driven decisions.

The company provides associations with sophisticated and comprehensive research, management consulting and business strategy services. Since 1999 the company has produced a wide variety of consulting products. The company specializes in the following:

Primary research to answer essential association questions Association Laboratory provides full service qualitative, quantitative and data mining services to help associations answer essential questions regarding markets, strategies and opportunities. These individual research projects are designed to provide information and recommendations to support specific strategies such as membership, new product development, sponsorship, publications or conference marketing.

Strategic Decision Support Services (SDSS) to help associations make better decisions Association Laboratory provides ongoing support to association staff through an integrated series of primary research projects, decision dashboards for scorecard and key performance metrics and ongoing staff support of staff and volunteer leadership.

Strategic planning to create consensus on goals and business strategy Association Laboratory develops a customized process combining research, analysis and professional facilitation to help guide staff and volunteer leadership to consensus on key organizational, marketing and delivery strategy.

Organizational and management consulting to align organizational structure with market needs Association Laboratory provides specific advice to association staff on the business models, dues/pricing structure and program configuration best suited to successfully accomplish association goals.

Training and education to improve staff or component knowledge Association Laboratory creates customized workshops designed to introduce staff or component leaders to essential association business strategy knowledge.

Association Laboratory has established a national reputation for excellence in the delivery of consulting services to associations. The respect for the company’s innovation and abilities is evidenced by continued participation as conference speakers, authors in industry publications and service in local and national association leadership positions.