Marketing and Membership Research

Quality research helps you make the decisions necessary to improve your association's performance.

At Association Laboratory Inc. you not only receive this quality information but the objective, creative analysis of this data and specific recommendations which address your association’s unique opportunities, needs and goals.

Association Laboratory Inc. provides a comprehensive range of qualitative and quantitative research services. Our experience includes qualitative services such as face to face and telephone focus groups as well as quantitative online, telephone and mailed surveys.

In addition to traditional surveys, Association Laboratory Inc. provides customized data-mining services.

Using proprietary analytical tools Association Laboratory Inc. translates the information contained in your membership and customer relationship databases into a specific analysis of which members are most likely to drop their membership and which specific audiences might offer the greatest opportunity for additional association service.

Market research potentially fulfills three functional roles: descriptive, diagnostic and predictive.

• The descriptive function includes gathering and presenting statements of fact.
• The diagnostic function is where data or actions of a particular target market are explained.
• With the predictive function, the association answers questions to allow them to take advantage of opportunities in the ever-changing marketplace.

Association Laboratory Inc. works with clients to balance these three areas to provide the highest quality and most useful information for decision-making.

The modern association executive has a much more limited margin for error in the development and implementation of organizational, marketing or delivery strategy. As a result, Association Laboratory Inc. clients have been using marketing research data to answer key questions:

• Who are the markets and constituencies that represent the greatest value to the association and what are their unique needs?
• What are the strategic issues with the greatest impact on members and how do these issues impact members and their relationship to the association?
• What new opportunities exist for the association that would allow for long term growth and improved service?
• What are the programs and services that provide the most value to your membership?
• How can the association’s programs and services be configured to improve performance and deliver improved value?
• How should the association be structured to improve the long term implementation of important association initiatives?

Association Laboratory Inc. works with you to identify and prioritize your research goals, develop a customized methodology and provide the implementation expertise that delivers the most useful information and recommendations to decision-makers.