Chicago, Illinois, January 5, 2004 - Association Laboratory Inc. today announced their selection by the Professional Convention Management Association (PCMA) for membership research services. The PCMA and Association Laboratory Inc. will be working together on a study of senior level meeting planners designed to assist the association in developing strategies that improve the value of membership to these high profile individuals.

"I'm very excited to work with such a high caliber professional association," said Dean West, President, Association Laboratory Inc, "The PCMA is one of the nation's most respected industry associations. It's an honor to help them develop business strategy to improve their value to both the meetings industry and the individual senior meeting planner".

The PCMA is the second leading industry association that has contracted with Association Laboratory Inc. in just the last year. Association Laboratory Inc. also conducted a membership profile and needs assessment for the Association Forum of Chicagoland that was released in early 2003. The company was awarded the Forum's Organizational Service Award at the association's annual meeting last June in response to their efforts on behalf of the Forum's membership.

"Our experience with these two groups indicates the level of trust leading industry associations have in the knowledge and abilities of Association Laboratory Inc." continued Mr. West, "Our understanding of the association marketplace and our ability to work with senior association executives helps us provide more effective services to both association and corporate clients".

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.