Chicago, Illinois, February 11, 2004 - Association Laboratory Inc. today announced their selection by the Food and Drug Law Institute (FDLI) for business planning services. The FDLI and Association Laboratory Inc. will be working together on a two-part study of members and educational product customers. Conclusions from these two studies will be used to develop an integrated business strategy that optimizes the association’s membership and education offerings.

"I’m very excited to work on such a unique study,” said Dean West, President, Association Laboratory Inc. "The FDLI is one of the few associations taking an integrated view of their marketing challenges.

Our experience with associations of all sizes and types indicates that this approach is vital to long term sustainable growth”.

“Our experience with both membership and education marketing is vital to a project like this,” continued Mr. West, “only by understanding how association’s actually work with their volunteer leaders and use this information to make decisions can successful business strategy be developed”.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.