Chicago, Illinois, January 25, 2008 - Association Laboratory Inc. today announced their selection by America’s Health Insurance Plans (AHIP) to conduct a comprehensive assessment of association membership needs. The project is designed to provide guidance to staff on how to improve the value of membership.

"AHIP serves a complex, sophisticated audience,” said Dean West, President, Association Laboratory Inc, "the key to value is to identify the distinct factors most important to each company participant and we’re looking forward to advising them on these factors.”

The project will consist of in-depth interviews with member company representatives and a multi-track online survey.

America’s Health Insurance Plans (AHIP) is the voice of America's health insurers. AHIP is the national association representing nearly 1,300 member companies providing health insurance coverage to more than 200 million Americans. Member companies offer medical expense insurance, long-term care insurance, disability income insurance, dental insurance, supplemental insurance, stop-loss insurance and reinsurance to consumers, employers, and public purchasers.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.