Chicago, Illinois, March 31, 2010 - Association Laboratory Inc. today announced that Dean West, President of Association Laboratory has been selected to speak at the 2010 ASAE Marketing and Membership Conference and at the 2010 ASAE Annual Meeting.

The Marketing and Membership Conference will be held June 13 - 15 in Washington, DC. Mr. West will participate in a panel titled Developing Dependable Metrics to Measure Your Communications ROI. He will participate with two other speakers and outline how forward looking; objective measurements can be applied to communication strategy.

The ASAE Annual Meeting will be held August 21 - 24 in Los Angeles, CA. Mr. West was selected to present Consensus Business Strategies for Large Associations. This presentation focuses on the challenges faced by large, complex trade and professional associations who have unique roles in their professional and business environment. He will present a joint program with Kirk Pickerel, Executive Director of the Association Builders and Contractors, Inc.

Dean West is a Fellow of the American Society of Association Executives. He currently serves as a member of the ASAE Membership Council. He is a former member of the Board of Directors of the Association Forum of Chicagoland and past chairman of the ASAE Professional Development Council. He is a frequent author contributing to two ASAE books on Professional Development and Membership.

Association Laboratory Inc. specializes in helping associations make better decisions through the collection, analysis and communication of information. The company serves a nationwide client base of trade, professional, credentialing and philanthropic organizations. Note: For more information, visit www.associationlaboratory.com.