Chicago, Illinois, April 6, 2004 - Association Laboratory Inc. announced today that Dean A. West, President and Founder of Association Laboratory Inc. has been named to the Association Forum of Chicagoland’s Board of Directors. Mr. West will serve a two year term as a business supplier partner member on the Board.

"It is an honor and a pleasure to serve on the Forum’s Board” said Mr. West, “I’m excited to participate in discussions to improve the value of membership and advance the practice of association management”.

Founded in 1916, the Association Forum of Chicagoland is the "association of associations" for more than 1,500 business, charitable, civic and professional organizations headquartered in the Chicagoland area.

The Forum's 3,000+ members are the CEOs and staff professionals of national, state and local not-for-profit organizations, plus vendors of goods and services to these businesses. The Forum provides association management education, information and career services to its members, and advances the public service value of associations to the public.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.