Chicago, Illinois, April 6, 2004 - Association Laboratory Inc. celebrated five years in business today. The company was founded in 1999 by Dean A. West, a former association executive and consultant. Association Laboratory Inc. is headquartered in Chicago, Illinois at the Mercantile Exchange Center at 30 South Wacker Drive. Over the years the company has successfully introduced a wide variety of consulting products to the association marketplace including membership research, strategy planning and business plan development.

"The last five years have been filled with exciting challenges and great clients,” said Dean A. West, President, Association Laboratory Inc., “I couldn’t be more pleased with the opportunities we’ve had to help associations develop sustainable, effective business strategy.”

Association Laboratory Inc. has worked with some of the nation’s leading associations and has developed a nationwide client base of trade and professional organizations of all sizes and types. The company’s reputation for excellence has been demonstrated by continued participation by staff as conference speakers, authors in association industry publications and volunteer leadership positions in both the Association Forum of Chicagoland and the American Society of Association Executives.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.