Chicago, Illinois, May 11, 2004 - Association Laboratory Inc. today announced their selection by the National Food Processing Association (NFPA) for strategic marketing research services. The NFPA and Association Laboratory Inc. will be working together on a multiphase research study involving both online and telephone survey components. Conclusions from this research will be used by Association Laboratory Inc. to make recommendations on marketing and branding strategy.

"I’m very excited to work with such a prominent organization,” said Dean West, President, Association Laboratory Inc. "The NFPA is the nation’s leading trade association in the food processing industry. This study is one more opportunity to work with an outstanding staff at a great association.”

The National Food Processors Association is based in Washington, DC and is the principal technical and scientific trade association representing the $500 billion food processing industry. The NFPA is the industry’s leading authority on food science and food safety. Founded nearly 100 years ago, the association has approximately 100 staff including nearly 60 scientists in three separate laboratory facilities.

Association Laboratory Inc. was founded in 1999 in Chicago, Illinois and specializes in the research and development of marketing and business strategy for trade and professional associations. The company serves a nation-wide client base and has served some of the nation’s leading associations in the fields of healthcare, law, association management, engineering, manufacturing and other industries. Association Laboratory Inc. serves clients through customized membership research, competitive analysis, brand development and strategic planning.

In addition to association services, Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace. Association Laboratory Inc. provides customized market research, sales support and creative services including design and copywriting.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.