Chicago, Illinois, August 19, 2004 - Association Laboratory Inc. today announced their selection by the American Society of Association Executives (ASAE) to conduct a membership needs assessment. Association Laboratory Inc. will be implementing a study of all ASAE members including both association executives and supplier members. In addition, specific mini-surveys of 15 important professional interest areas will also be conducted. The goal of this study is to help ASAE develop strategies to improve the value of ASAE membership and the ability of ASAE to advance the profession of association management.

"I’m very excited to work with the nation’s leading organization of association management professionals," said Dean West, President, Association Laboratory Inc, "Being selected by your peers in association management is a tremendous honor and opportunity for Association Laboratory".

The American Society of Association Executives, Washington, DC, is an individual membership organization made up of roughly 22,000 association executives and suppliers. Its members manage leading trade associations, individual membership societies, and voluntary organizations across the United States and in 50 countries around the globe. It also represents suppliers of products and services to the association community.

Association Laboratory Inc. is one of the nation’s leading association strategy consulting firms having been selected in 2002 to conduct a needs assessment for the Association Forum of Chicagoland, now the country’s second largest organization of association professionals. For their services to the Forum, Association Laboratory Inc. was awarded the Forum’s Organizational Service Award. Association Laboratory Inc. is also a provider of research and strategy services to the Professional Convention Management Association, the nation’s leading organization of senior level meeting and convention executives.

"Our selection by these groups is evidence of the level of trust industry leaders have in the knowledge and abilities of Association Laboratory Inc." continued Mr. West, "Our understanding of the association marketplace and our ability to work with senior association executives helps us provide more effective services to our association clients".

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research and business plan development. For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.