Dean A. West, President of Association Laboratory invited to speak at European Society of Association Executives

Chicago, Illinois, July 26, 2010 - Association Laboratory Inc. today announced that Dean West, President of Association Laboratory has been invited to speak at the European Society of Association Executives at their annual meeting to be held October 11 and 12 Brussels, Belgium.

The European Society of Association Executives is the premier European association supporting and representing association executives in Europe. Mr. West will speak on the importance and development of performance-based management dashboards.

“The European association community faces some unique challenges.” said Mr. West, “I’m excited about the opportunity to listen to their concerns and discuss how the dashboard development process might help them continue to improve their ability to work effectively with active, complex, and diverse boards of directors.

Dean West is a Fellow of the American Society of Association Executives and a former member of the Board of Directors of the Association Forum of Chicagoland. His a member of the ASAE Membership Council and has a long history of volunteer leadership including time as Chairman of the ASAE Professional Development Council and the Editorial Board for the ASAE and the Center of Association Leadership Journal of Association Leadership. He is a former member of the Board of Directors of the Association Forum of Chicagoland. He has also authored articles for two ASAE & the Center publications on Professional Development and Membership Marketing.

Association Laboratory Inc. specializes in the research and development of business strategy for associations. The company serves a nationwide client base of trade, professional, credentialing and philanthropic organizations. Note: For more information, visit www.associationlaboratory.com.