Chicago, Illinois, September 1, 2004 - Association Laboratory Inc. today announced that Dean A. West, President of Association Laboratory Inc. recently presented to the Wisconsin Society of Association Executives. Mr. West addressed nearly 100 association executives on integrating membership and non-dues marketing strategy. In addition, he presented new advances in association organizational strategy to an exclusive group of more than 30 association CEO’s during lunch.

"Association Laboratory Inc. has an obligation to transfer the knowledge we gain working with dozens of associations to the association community at large. I welcomed the opportunity to address fellow association executives and listen to their comments on the theories and ideas we’ve developed", said Mr. West.

The Wisconsin Society of Association Executives the association of choice for more than 300 business, civic, charitable and professional organizations headquartered in Wisconsin.

Association Laboratory Inc. was founded in 1999 in Chicago, Illinois and specializes in the research and development of marketing and business strategy for trade and professional associations. The company serves a nation-wide client base and has served some of the nation’s leading trade and professional associations. Association Laboratory Inc. serves clients through customized membership research, competitive analysis, brand development and strategic planning.

In addition to association services, Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.