Chicago, Illinois, September 12, 2003 - Association Laboratory Inc. today introduced a proprietary process called the Education Marketing Assessment to help associations develop education business plans and improve the marketing of educational programs, products and services. Association Laboratory Inc. can implement this process in as little as 3 months. The company has estimated professional fees at approximately $9,500.

"We designed the Education Marketing Assessment to give associations the information and insight they need to successfully market their educational programs and activities", said Dean West, President, Association Laboratory Inc. "my goal is to improve an association's ability to generate more revenue through their educational initiatives

After working with dozens of associations nationwide on business strategy, Association Laboratory Inc. developed the Education Marketing Assessment to answers key questions necessary for the effective development and marketing of educational activities.

• Target Market - Who are key audiences and what are the individual and organizational characteristics important to marketing decisions?

• Content - What current and future content do these audiences need? How do content needs differ for each major audience?

• Delivery Channels - What delivery channels will be most successful?

• Product Features - What features and benefits are critical to successfully marketing these educational activities? What promotional messages will generate the most attendees or customers?

• New Revenue Opportunities - What opportunities exist within these audiences that represent opportunities for new programs and services? How does your association take advantage of these opportunities?

Clients receive senior level analysis and a customized educational business plan that provides them with the insight necessary to implement educational strategy.

Association Laboratory Inc. is an award winning consulting firm headquartered in Chicago that specializes in membership research, strategic planning and the development of business strategy for associations.