Chicago, Illinois, October 1, 2007 - Association Laboratory Inc. today announced their selection by the American Society for Gastrointestinal Endoscopy (ASGE) to support strategic decisions guiding future endoscopy training initiatives. Association Laboratory Inc. will be developing a comprehensive analysis of the competitive environment surrounding the provision on hands-on training in endoscopy and recommendations to guide future training strategy by the association.

"The ASGE has an outstanding staff doing some aggressive strategies to advance the association,” said Dean West, President, Association Laboratory Inc, "it’s an honor to work with them again after supporting their strategic planning process in 2006.”

The project will consist of both qualitative and quantitative research to provide objective data and analysis on existing direct competitors, new competitors, potential substitutes and the relative influence of both suppliers and customers within the training environment.

The American Society for Gastrointestinal Endoscopy (ASGE) was founded in 1941 and now represents over 9,000 domestic and international gastroenterologists, surgeons and other medical specialists who utilize endoscopy as a diagnostic and therapeutic method of treatment for diseases of the digestive tract. The ASGE is now recognized as the premier specialty society dedicated to the education of its physician members in the appropriate use of endoscopic techniques for the diagnosis and treatment of gastrointestinal diseases.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.