Chicago, Illinois, October 18, 2004 - Association Laboratory Inc. today announced their selection by the Illinois Society of Professional Engineers (ISPE) for marketing planning services. The ISPE and Association Laboratory Inc. will be working together to develop an integrated marketing plan providing recommendations on non-dues revenue strategy.

"The ISPE staff has an innovative outlook on growth for their association" said Dean West, President, Association Laboratory Inc. "Association Laboratory Inc. is excited to be in on the ground floor of what I’m sure will be a strong period of growth for the association".

The Illinois Society of Professional Engineers (ISPE), established in 1886, is a professional association representing the interests of over 2,500 engineer members from all fields of practice. Headquartered in Springfield, ISPE includes among its membership licensed professional engineers, licensed structural engineers, licensed land surveyors, engineer interns, graduate engineers, and engineering students.

Association Laboratory Inc. was founded in 1999 in Chicago, Illinois and specializes in the research and development of marketing and business strategy for trade and professional associations. The company serves a nation-wide client base and has served some of the nation’s leading trade and professional associations. Association Laboratory Inc. serves clients through customized membership research, competitive analysis, brand development and strategic planning.

In addition to association services, Association Laboratory Inc. also uses extensive proprietary knowledge of the association industry to provide marketing research and business strategy services to companies that target the association marketplace.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.