For Immediate Release
For more information contact:
Association Laboratory
312.466.5702
marketing@associationlaboratory.com
www.associationlaboratory.com

Chicago, Illinois, October 3, 2001 - In response to the changing economic outlook, Association Laboratory today announced the development of a unique package of services designed to help associations identify new revenue, target high profile markets and quickly create consensus strategy among volunteer leaders.

"We have a responsibility to help associations when times are tough," said Dean West, President, Association Laboratory, "We will work aggressively to find new solutions and create value priced products to help our clients survive and prosper in these changing economic times."

Three separate modules which can be implemented separately or integrated provide a full service solution to expense reduction, new revenue identification and strategy development and leadership consensus.

This unique package of services is designed to address the following three questions:

• How do I objectively prioritize the delivery of my most important products in a manner that provides the greatest value for the money and reduces nonessential spending?
• Which target market will deliver the highest potential return for my association and how do I effectively target this market within the staff and financial resources of my association?
• How do I quickly develop the leadership consensus necessary to establish a strategy for my association to react to the changing economic climate?

Association Laboratory has offices in Chicago, IL and Washington, DC. The company specializes in the research and development of marketing and organizational strategy for associations. Association Laboratory serves a nation-wide client base of trade associations and professional societies. For more information on Association Laboratory visit the company's website at www.associationlaboratory.com.