Chicago, Illinois, November 23, 2007 - Association Laboratory Inc. today announced their selection by the National Association of Fleet Administrators (NAFA) for strategic research services. The IAAM and Association Laboratory Inc. will be working together to develop a comprehensive review of the association’s product pricing strategy to guide a revised product and pricing philosophy for the association.

"The link between price and value is critical to success,” said Dean West, President, Association Laboratory Inc, "The commitment of NAFA staff to understanding this link is evidence of their commitment to continually improving the quality of NAFA products and services.”

The project will consist of both qualitative and quantitative research to provide objective data and analysis for both staff and volunteer leaders. In addition, Association Laboratory will review the existing product/service portfolio and assess the product development process and the end value of this portfolio relative to key competitors.

The National Association of Fleet Administrators, Inc. (NAFA) is a not-for-profit, individual membership professional society serving the needs of Members who manage fleets of automobiles, SUVs, trucks, vans, and a wide range of specialized mobile equipment for organizations in the United States and Canada. NAFA provides its Members a full range of products and services, including statistical research, monthly and annual publications, regional chapter meetings, government representation, annual conferences and trade shows, educational seminars and more.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.