Chicago, Illinois, November 23, 2007 - Association Laboratory Inc. today announced their selection by the Portland Cement Association (IAAM) for component strategic planning services. The Association Laboratory Inc. will be working with a key PCA committee to review and update the committee’s industry strategic plan as part of the overall PCA strategic planning process.

"We’ve had several opportunities to work with different industry components of PCA,” said Dean West, President, Association Laboratory Inc, "As a client for several years, now, I’m happy to continue helping their staff lead an outstanding organization.”

The project will consist of a 2-day strategic planning retreat to assess a variety of qualitative information and update the committee’s new strategic plan.

Based in Skokie, Ill., the Portland Cement Association represents cement companies in the United States and Canada. It conducts market development, engineering, research, education, and public affairs programs.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.