Chicago, Illinois, May 1, 2007 - Association Laboratory Inc. today announced their selection by the International Association of Assembly Managers (IAAM) for strategic planning services. The IAAM and Association Laboratory Inc. will be working together to develop a comprehensive business strategic planning process designed to develop critical business strategy for the association.

"I’m very excited to work with the staff and leadership of IAAM,” said Dean West, President, Association Laboratory Inc, "The IAAM has undergone a tremendous surge in influence and operations over the last decade, this is a great opportunity to help guide a successful, growing organization.”

The project will consist of both qualitative and quantitative research to provide objective data and analysis for both staff and volunteer leaders. Association Laboratory will also develop and implement a 2-day strategic planning retreat to assess this information and develop the new strategic plan.

Representing public assembly facilities from around the globe, IAAM Active members include managers and senior executives from auditorium, arenas, convention centers, exhibit halls, stadiums, performing arts theaters, and amphitheaters.

Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.