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For Immediate Release For more information contact: Association Laboratory Inc. 312.466.5702 marketing@associationlaboratory.com www.associationlaboratory.com Chicago, Illinois, December 1, 2004 - Association Laboratory Inc. today announced their selection by the Emergency Nurses Association (PCMA) for membership research services. The ENA and Association Laboratory Inc. will be working together on a study of nurse members and the translation of this information into an educational business plan guiding the development of a long-term e-learning strategy for the association. "I’m very excited to work on such an innovative project with such a knowledgeable staff," said Dean West, President, Association Laboratory Inc, "Modern associations must identify how to serve their members through online mechanisms and the ENA is taking a methodical, long-term approach to this problem that will provide tremendous dividends to the association down the road". Association Laboratory Inc. has worked with some of the nation’s leading healthcare associations including the American Academy of Pediatrics and the Healthcare Information Management Systems Society. In addition, Association Laboratory Inc. has worked with smaller state and sub-specialty groups with limited budgets and less staff support. The company has served nearly 20 different health care associations representing physicians, nurses and health care administrators and executives. "Our experience with health care groups is both broad and deep," continued Mr. West, "we’ve established a clear understanding of what works and what doesn’t for professional associations in the health care industry and this knowledge directly benefits our health care clients". The EMERGENCY NURSES ASSOCIATION (ENA) is the national Association for professional nurses dedicated to the advancement of emergency nursing practice. The association represents more than 22,000 nursing professionals nation-wide. Association Laboratory Inc. specializes in the research and development of marketing and business strategy for associations. The company serves a nation-wide client base of trade associations and professional societies through membership research, strategic planning and business plan development. For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.
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