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Thursday, September 09, 2010



For Immediate Release
For more information contact:
Association Laboratory Inc.
312.466.5702
marketing@associationlaboratory.com
www.associationlaboratory.com

Lions Clubs International selects Association Laboratory Inc. to Investigate Strategies to Recruit Younger Members

Chicago, Illinois, April 2006 - Association Laboratory Inc. today announced their selection by the Lions Clubs International to conduct a multi-phase research study and advise LCI on strategies to recruit younger members. Association Laboratory will be implementing a 5-part study consisting of two qualitative steps, two international online studies and a public consumer study. This research will be consolidated and analyzed to identify the motivations for and barriers to participation in the Lions Clubs by young adults.

"The LCI is undergoing a significant internal discussion on how best to structure itself to serve the needs of young adults" said Dean West, President, Association Laboratory Inc. "Association Laboratory’s work will contribute to this dialog by providing key information and insight on the motivations of the next generation of LCI members and volunteers".

Lions Clubs International is one of the world’s premier social service organizations serving nearly 1.35 million Lions members in 197 countries. The organization has answered the needs that challenge the communities of the world for almost 90 years including blindness, drug abuse prevention and diabetes awareness.

Association Laboratory Inc. was founded in 1999 in Chicago, Illinois and specializes in the research and development of marketing and business strategy for trade, professional, credentialing and philanthropic organizations. The award winning company serves a nation-wide client base representing some of the nation’s leading non-profit associations. Association Laboratory Inc. serves clients through customized market and membership research and strategic research outsourcing.

For more information on Association Laboratory Inc. visit the company's website at www.associationlaboratory.com.

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