For Immediate Release
For more information contact:
Marketing Department
The Association Laboratory
312.466.5702
associationlab@msn.com

Chicago, Illinois, April 6- 1999. The Association Laboratory today announced the creation of a new Chicago office that will help trade and professional societies facing membership and other marketing challenges.

A spokesman for the new office stated, "We specialize in associations. Our extensive association and industry experience provides associations with Chicago's most sophisticated and innovative marketing services."

The Association Laboratory provides a suite of marketing research tools designed to solve the most difficult marketing problem. Professional staff work with associations to collect objective data, develop guiding marketing strategies and create the programs necessary for member or revenue growth.

The market research process is designed by professionals with experience in the tools and techniques necessary to collect useful, valid data. Potential research tools including surveys, focus groups and leadership interviews. Each research process is custom-designed to meet the needs of each individual association and their specific marketing challenge.

The Association Laboratory provides global marketing strategy development services that help association's position themselves for membership or industry growth.

"Our industry experts are familiar with the unique qualities of association membership. We have experience in over 10 different industries, including healthcare, technology, manufacturing, transportation, and construction, insurance, financial services, manufacturing and professional and business services."