For Immediate Release
For more information contact:
Marketing Department
The Association Laboratory
312.466.5702
associationlab@msn.com

Chicago, Illinois, April 12- 1999. The Association Laboratory today named Dean A. West as President and Chief Executive Officer. Mr. West will be responsible for overseeing all aspects of corporate strategy, business development and client service.

"I'm excited about the opportunity to help associations identify and grow new revenue sources", said Mr. West. "I've worked with dozens of associations, and each had unique opportunities for growth."

The Association Laboratory is a specialized research and strategy firm focused on trade associations and professional societies. The company offers a suite of qualitative and quantitative marketing research tools. Industry experts also provide global marketing strategy and industry positioning services.

Staff have represented over two dozen different associations on the local, national and international level. The company has broad industry experience in several areas including healthcare, technology, state/federal government, construction, financial services, insurance, transportation and professional services.

"The staff at The Association Laboratory is outstanding, I think they offer associations the best combination of technical knowledge and practical experience."

Mr. West has been an active member of the Chicago association community for several years. He has authored several articles on association marketing, and speaks to both association executives and volunteer leaders on association marketing concepts. He is currently a member of the Association Forum of Chicagoland, and serves on the advisory committee for the Forum Magazine.

Prior to his selection as President, Mr. West served as an executive at Bostrom Corporation for nearly seven years. In this capacity he acted as executive director of three different associations, and provided marketing and management services to nearly 30 trade and professional associations.

Mr. West moved to Chicago in 1992 following a five-year span as lobbyist and political action committee director for the Iowa Medical Society. He is a native of Iowa, and graduated with a degree in marketing from Iowa State University in 1987.