For Immediate Release
For more information contact:
Association Laboratory
Marketing Department
312.466.5702
associationlab@msn.com

Chicago, Illinois, September 5 - 2000. Association Laboratory today announced the introduction of a new strategic planning process designed to help small to medium-sized associations develop useful, consensus-driven strategic plans.

"Our Strategic Blueprint process allows associations to develop the leadership consensus and staff marching orders necessary for successful implementation," said Dean West, President, Association Laboratory.

The Strategic Blueprint is designed for associations that have already achieved consensus on their Mission and Vision and instead need to establish a clear strategy for action. The one-day facilitation is designed for associations who lack the time or financial resources for the traditional lengthy strategic planning process.

Three primary areas are addressed:

• What is the future environment facing the association and its membership?
• Who is the primary audience to be served?
• What strategy(s) must the association pursue to be successful?

At the end of this process, the association receives a detailed report outlining the final conclusions on these issues, keys and barriers to success along with guidance on the next steps required for successful implementation.

Association Laboratory is a Chicago-based consulting firm that specializes in the development of organizational and marketing strategy for associations. The company provides market research, strategy development and marketing execution services to trade associations and professional societies nationwide.