For Immediate Release
For more information contact:
Marketing Department
The Association Laboratory
312.466.5702
associationlab@msn.com

Chicago, Illinois, October 20 - 1999. The Association Laboratory today announced the creation of a Strategic Planning Tool Kit™. This collection of both qualitative and quantitative tools is designed to give associations the ability to build more sophisticated, successful strategic plans.

"The challenge many associations face" said Dean A. West, President, The Association Laboratory, " is that they lack the necessary information and objectivity to overcome the natural obstacles of the strategic planning process. Our product is designed to give them these tools and help them create strategic plans that work."

The Strategic Planning Tool Kit™ consists of a collection of services including the following:

The package of services is designed to provide information on the external environment, competition, the strengths and weakness of the association and to help volunteer leaders and staff develop consensus on their Mission, Goals and overall marketing strategy.

The Association Laboratory is a marketing consulting firm specializing in trade associations and professional societies. The firm offers a wide array of market research and marketing strategy tools designed to help associations.

Staff has served over two dozen different associations on the local, national and international level. The company has broad industry experience in several areas including healthcare, technology, state/federal government, construction, financial services, insurance, transportation and professional services.