For Immediate Release
For more information contact:
The Association Laboratory
Marketing Department
312.466.5702
associationlab@msn.com

Chicago, Illinois, September 7 - 1999. The Association Laboratory today announced the establishment of a new website containing educational content focusing on association marketing issues. The website is located at www.associationlaboratory.com. This new site contains original content, previously published articles and links to major marketing-related associations.

"Our goal at the Association Laboratory is to provide associations with the information and tools they need to successfully build their associations and deliver value to their members", said Dean A. West, President, the Association Laboratory.

The new site contains content on marketing research, strategy development and program execution. A discussion of issues related to the long-term sustainability of marketing efforts is also included. Previously published articles on conference marketing, practical execution of membership marketing programs and formation of strategic alliances are available for download.

The Association Laboratory is a marketing consulting firm specializing in trade associations and professional societies. The firm offers a wide array of market research and marketing strategy tools designed to help associations. Professional staff works with associations to develop sustainable marketing programs for new membership growth, membership satisfaction and product marketing.

Staff has served over two dozen different associations on the local, national and international level. The company has broad industry experience in several areas including healthcare, technology, state/federal government, construction, financial services, insurance, transportation and professional services.