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Monday, February 06, 2012

Survey

Instructions
Association Laboratory solicits the opinions of association executives each month. A new survey is introduced each month devoted to a unique problem facing associations or association members.

Please take 5 - 10 minutes to answer the following survey question. Also take a few minutes to provide some basic data about your association so that visitors understand the background for your opinion.

The responses to each survey will be posted the following month.

This Month's Survey
Association executives routinely track many different measurements designed to help them in membership marketing. In your opinion, what is the most important membership tracking tool?

A. New members recruited
B. Dropped members
C. Retention rate
D. Cost of new member acquisition
E. Lifetime value of member

  If "Other," please answer below.

 
E-mail
Association Name
Title
Association Membership Size
Association Budget Size
Association Type
Association Scope

Overview | What We Do | Association Laboratory Experience | Press Releases | Opportunities
Articles & Presentations | Request for Articles | Request for Reprints
Budget Templates | Analysis Worksheets | Production Schedules | Discussion Groups