Commercial Law League of America

Client Description

The Commercial Law League of America (CLLA) is North America's leading organization of collections, creditors' rights and bankruptcy professionals. Founded in 1895, the CLLA has nearly 4,000 members in the United States as well as in dozens of countries abroad. Its membership consists of attorneys who concentrate their practice in commercial law, collections, the Uniform Commercial Code and bankruptcy and reorganization. In addition, over 500 individuals who are employed by commercial collection agencies are members.

Project Description

Association Laboratory, working with strategic partner Americaneagle.com, conducted a marketing and technical assessment of the existing League website and the websites of primary competitors. Conclusions from this research were used to create a strategic vision for the evolution of the site into an innovative new tool designed to build new business relationships between the membership and key external audiences.

"Association Laboratory worked to understand our goals and translate this information into a practical site vision for our association."

"Association Laboratory helped our volunteer leaders understand how to begin moving forward on a complex and challenging new undertaking."

Max Moses
Former Executive Director
Commercial Law League of America