Planning & Development of Member-get-a-Member Campaign

Client Description

The American Society for Dermatologic Surgery was founded in 1970 to promote excellence in the subspecialty of dermatologic surgery and foster the highest standards of patient care.

The Society is the largest specialty group in dermatology and represents the fastest-growing segment of dermatologic practice. ASDS supports clinical and basic research grants; continuing education and the training of its members; legislative and regulatory advocacy; dissemination of public information and community outreach programs. Currently, approximately 2,500 members have joined the Society.

Project Description

The ASDS contracted with Association Laboratory to plan and implement a member-get-a-member campaign designed to increase the number of qualified applicants for membership in the Society. Association Laboratory developed a business and marketing plan for approval by staff then drafted all materials including a description for leadership, marketing letters and follow-up correspondence.

"Association Laboratory provided the ASDS with an affordable and successful plan for increasing membership."

"The staff is knowledgeable and a pleasure to work with. I'll use their services again in the future. "

Kathy Svedman
Executive Director
American Society for Dermatologic Surgery