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What Would YOU Do

 
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Monday, February 06, 2012
What Would You Do

Instructions
Each month, Association Laboratory will pose a question or problem recently encountered during an engagement or suggested by a client. The purpose of this section is to help association executives share experiences and best practices and address common association management problems.

Please take 5 - 10 minutes to outline your suggestions on a solution or process that addresses the question. Also take a few minutes to provide some basic data about your association so that visitors understand the background for your opinion.

All responses will be reviewed and the most useful and relevant posted the following month.

This Month's Challenge
Recent literature has placed a great deal of emphasis on collecting and using marketing research.  What is the primary tool you use for collecting market research on your membership and how effective has this tool been for your association?

E-mail
Association Name
Title
Association Membership Size
Association Budget Size
Association Type
Association Scope

What would you do?


Responses are posted at the end of the month.

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