Year: 2018

ASSOCIATION LABORATORY LAUNCHES 2019 ANNUAL ASSOCIATION ENVIRONMENTAL RESEARCH PROJECT

November 15, 2018 – Association Laboratory has launched its annual association environmental research project, “Looking Forward 2019,” a collaborative research effort conducted with leaders of the association management profession.   This year, Association Laboratory is expanding its outreach by including state association executives from Ohio, Colorado, Florida, Georgia, California, Kentucky, Tennessee, and Iowa.  Also participating will be AAMSE (American Association of Medical Society Executives ) and National Association of Manufacturers.

Why I Got Bourbon at Association Laboratory’s Content Summit

I knew we’d properly curated our Association Laboratory Content Strategy Summit audience when one of the first attendees to arrive walks up to me, says “Hi, thanks for the invitation.”, and proceeds to hand me a small bottle of Makers Mark bourbon (potential sponsor?). On October 23, Association Laboratory produced the Association Content Strategy Summit. …

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Why Young Professionals Hate Your Association

For years, association executives have endured book after book explaining two things. First, how young professionals are essential to the future of associations. Second, how we couldn’t possibly understand the deep complexities of this critical audience (without help). Hell, some of our consultant friends have already started to scare us with the next generation, now …

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Why are Volunteer Leaders Killing Good Associations?

Association Laboratory’s ground-breaking environmental scan Looking Forward 2018 (access HERE) revealed how many association executives believe their volunteer leaders are creating substantial governance challenges that threaten the long-term viability of their association. Historical Membership Models and Governance Systems are Failing In Looking Forward 2018, 86% of association executives believed that membership acquisition, retention and engagement …

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Association Laboratory Presents to Florida Society of Association Executives.

Tampa, Fl. (May 23, 2018)—   Association Laboratory’s Nicolette Haton, MBA, CAE presented a program entitled Content Strategy 101: A Road Map for Association Professionals at Florida Society of Association Executives.  The program included information based on Association Laboratory’s strategy whitepaper “Introduction to Creating and Sustaining an Association Content Strategy”.  The whitepaper included the perspectives of 21 association professionals representing both trade and professional member organizations.