Tampa, Fl. (May 23, 2018)— Association Laboratory’s Nicolette Haton, MBA, CAE presented a program entitled Content Strategy 101: A Road Map for Association Professionals at Florida Society of Association Executives. The program included information based on Association Laboratory’s strategy whitepaper “Introduction to Creating and Sustaining an Association Content Strategy”. The whitepaper included the perspectives of 21 association professionals representing both trade and professional member organizations.
Why are so many chief staff officers so afraid of their Board of Directors? Because their Boards are difficult to work with and the decisions they make are so bad. Recent research and conversations with CEO friends in association management highlight the astonishing amount of time and energy devoted to convincing, navigating or just plain avoiding bad Board members. We Spend Too Much Time on Governance to Have Bad Boards Much of modern day association executive leadership is focused on preparing and using volunteer leaders to inform decisions. Recent data from Looking Forward 2018, Association Laboratory’s global environmental scan of the association environment, indicated that 69% of chief staff officers identified governance and volunteer management as one of their primary responsibilities. With so much time spent on governance and, specifically, the Board of Directors, why don’t our volunteer leaders do a better job? At what point is a bad Board of Directors our fault as
Association Laboratory held its first ever National Summit on Association Membership & Engagement in both Washing D.C. and Rosemont, IL. With the support of Marketing General, Inc., Higher Logic, and ITN Video Productions USA, the event was a tremendous success with a wealth of knowledge shared and thoughtful discussion all around. See our highlight video produced by ITN.
The National Summit on Association Membership & Engagement was held Thursday, February 15 at the Fhi360 Conference Center in Washington DC and Tuesday February 20th at the OLC Learning Center in Rosemont, IL. Over 100 senior level association executives joined the nation's leading companies in membership and engagement strategy in a 1 day immersive discussion of the future of the association membership and engagement model. Produced by Association Laboratory in cooperation with Marketing General Inc, Higher Logic, and ITN Productions Industry News, The National Summit on Association Membership and Engagement is the nation’s premiere event focusing on the future challenges and emerging opportunities of engaging, recruiting and retaining members. Don't miss next year's event and look for more information on www.associationlaboratory.com