Association Laboratory Presents to Florida Society of Association Executives.
Tampa, Fl. (May 23, 2018)— Association Laboratory’s Nicolette Haton, MBA, CAE presented a program entitled Content Strategy 101: A Road Map for Association Professionals at Florida Society of Association Executives. The program included information based on Association Laboratory’s strategy whitepaper “Introduction to Creating and Sustaining an Association Content Strategy”. The whitepaper included the perspectives of 21 association professionals representing both trade and professional member organizations.
The session provided a basic road map for planning and developing an association content strategy. Participants learned about and discussed a number of key questions that help define what a successful content strategy would look like for their organizations. By utilizing and implementing this process, participants can begin to determine the steps needed to start or modify their content strategy program.