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FOR IMMEDIATE RELEASE:                                                       ASSOCIATION LABORATORY RELEASES LOOKING FORWARD 2018 ANNUAL ASSOCIATION ENVIRONMENTAL SCANNING PAPER  June 25, 2018 – Association Laboratory has once again released its annual association environmental scanning paper, “Looking Forward 2018,” a collaborative research effort conducted with leaders of the association management profession. Looking Forward 2018 is the nation’s longest running and most comprehensive environmental scan of the association strategy environment. This year, more than 300 association trade and professional association CEO’s and senior staff assessed fifty-two different factors impacting association members and fifty-one different implications on association strategy.  Combining this year’s research with eight years of bench marking data makes this year’s paper the most relevant research publications in the industry. “Looking Forward 2018 Association Industry Business Environment and Strategy Scan” is available as a stand-alone document, but

By Nicolette Haton - MBA, CAE  and Analyst for Association Laboratory   Every member is a potential volunteer, and every volunteer, on their first day or at their first activity, is a potential future board member.  In recent research through Association Laboratory, participants were asked to identify what they believed were success factors important to creating and sustaining volunteer and strategic leadership.. Two of the top factors included