November 15, 2018 – Association Laboratory has launched its annual association environmental research project, “Looking Forward 2019,” a collaborative research effort conducted with leaders of the association management profession. This year, Association Laboratory is expanding its outreach by including state association executives from Ohio, Colorado, Florida, Georgia, California, Kentucky, Tennessee, and Iowa. Also participating will be AAMSE (American Association of Medical Society Executives ) and National Association of Manufacturers.
I knew we’d properly curated our Association Laboratory Content Strategy Summit audience when one of the first attendees to arrive walks up to me, says “Hi, thanks for the invitation.”, and proceeds to hand me a small bottle of Makers Mark bourbon (potential sponsor?). On October 23, Association Laboratory produced the Association Content Strategy Summit. We had a great group of association CEOs and senior executives. Here’s a quick wrap up of some of the key lessons. Associations Do Not Control Content Production, Vetting or Distribution The financial and communication barriers to content creation and distribution are effectively nonexistent. The result? A glut of content. Association Laboratory produced the Association Content Strategy Summit because data from our global environmental scan of the association business environment, Looking Forward (access HERE), clearly shows association leaders are struggling with content strategy. Consider the percentage of association leaders somewhat or very concerned about the following issues. 80% -