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Dean West, FASAE and President of Association Laboratory will headline the January Power Luncheon of the Florida Society of Association Executives. The senior level event, sponsored by Hyatt Hotels in Florida will be held January 22, 2020 from 11:30 am until 1 pm at the FSU Champions Club, Tallahassee, Florida. Click HERE to register. Mr. West, a globally recognized thought leader and association futurist, will be presenting the first look at data from Looking Forward™ 2020.   Looking Forward is the association sector’s leading study of the association strategy environment collecting information and insight from more than 500 association leaders. Copies of the recently completed study will be available on the Association Laboratory Knowledge Center on March 1, 2020. A provocative and conversational speaker, Mr. West provides an interpretive spin on the new data. He highlights the nature of the problems facing leaders and outlines how successful associations are adapting. Association Laboratory specializes in the research

Blog take over by Nikki Haton Shanks, Strategist! I’m Nikki, a strategist at Association Laboratory, and I’m stepping in to take over Dean West’s from My Seat at the Bar blog for this month. Association Laboratory held its 2nd Annual Content Strategy Summit on Thursday, November 7 at the OLC in Rosemont, IL, in collaboration with .orgSource with nearly 30 attendees! What did we learn? Research shows the majority of associations are implementing content strategy. What prompted this Summit? Each year Association Laboratory conducts a global scan of the association business environment called Looking Forward™. In 2019, the study collected data from more than 400 association chief staff officers and senior domain executives across 20 industries. And guess what? 54% of Looking Forward respondents said they were implementing Content Strategies. This data point was the basis for a day-long program devoted to thought-provoking questions and strategies related to content. 3 Key Content Strategy Takeaways The three main takeaways I learned

“America is a paradise.” This was the exact quote said to me during my time speaking at the Indian Association Congress near Delhi, India this August. Produced by the Indian Society of Association Executives and CIMGlobal, it was India’s premier congress of association leaders. The association profession in India is in its nascent form. This was only the 7th Indian Association Congress (IAC). I had the opportunity to interact with the most excited and forward-thinking leaders of India’s association management profession. Here are some of my quick perceptions. New to association management is not the same as new to business and leadership. Some might think that just because the profession of association management is new, leaders of these associations might be less knowledgeable. Nothing could be further from the truth. Representatives from some of the world’s leading associations were in attendance as well as executives from substantial and uniquely Indian organizations. People have been doing business with

Association Laboratory is proud to announce promotions for two staff members based on their outstanding contributions to the company and its clients. Nikki Haton Shanks, CAE, MBA Promoted to Strategist Nikki Haton Shanks, formerly an Analyst, is promoted to Strategist. Nikki Haton began her career at Association Laboratory in 2016. She is a 40 Under 40 Award winner and currently a volunteer leader on ASAE's Healthcare Council. She leads client engagements and, recently, took over leadership of Association Laboratory's content partnerships with state and other organizations of association executives. "Nikki is a rising star in the association industry and I couldn't be more proud to reward her for her efforts at Association Laboratory and in our industry. " - Dean West, FASAE and President of Association Laboratory Meg Whedbee, MPP Promoted to Senior Analyst Meg Whedbee, formerly an Analyst, is promoted to Senior Analyst. Meg Whedbee began her career

Dean West, FASAE and President of Association Laboratory will address the Indian Association Congress this July in New Delhi, India on August 23rd and 24th. Mr. West is a member of the IAC Advisory Council. Dean West will be speaking on two panels at the 7th Indian Association Congress. He will be discussing the topic of "Beyond Membership Fees", expanding revenue options for associations and on  "Data: Essential for Innovation" discussing the use of data to inform decisions by association leaders. The Indian Association Congress brings together leaders from across professional and industry sectors. The IAC is an established platform for association leaders from India and overseas to congregate and discuss opportunities and challenges from national and International perspective. IAC 2019 will convene nearly 300 associations’ decision-makers for two days under one roof.  India’s leading congress of association executives and industry leaders Click HERE for more information on the IAC, Association Laboratory specializes in research, strategy and strategic education for trade and professional associations. From membership and meetings through global expansion and education,

Titled “Going Global: Partners, Challenges, Opportunities & Solutions” , join Global Association Hubs Partnership (GAHP), Kellen and Association Laboratory, Inc. at the ASAE Annual Meeting in Columbus, OH to learn whether your challenges are similar to those facing other associations attempting to grow internationally, and more importantly to identify solutions for your most pressing global growth objectives. The discussions will take place at the ASAE Annual Meeting on Monday, August 12 from 3.30 pm - 4.30 pm in the ASAE OpenSpace Pods discussion area in the North Atrium of the Greater Columbus Convention Center (look for signs or view on the ASAE Annual Meeting App). Developing Successful Global Partnerships in a Dynamic World In Association Laboratory’s ground-breaking environmental scan Looking Forward 2019™, 72% of international and global association CEOs indicated they were concerned about creating successful global partnerships or coalitions, up from 27% only four years earlier!  This is one of the top concerns keeping CEO’s up at night, alongside working out how to set up multinational local delivery