Association Laboratory is proud to announce promotions for two staff members based on their outstanding contributions to the company and its clients. Nikki Haton Shanks, CAE, MBA Promoted to Strategist Nikki Haton Shanks, formerly an Analyst, is promoted to Strategist. Nikki Haton began her career at Association Laboratory in 2016. She is a 40 Under 40 Award winner and currently a volunteer leader on ASAE's Healthcare Council. She leads client engagements and, recently, took over leadership of Association Laboratory's content partnerships with state and other organizations of association executives. "Nikki is a rising star in the association industry and I couldn't be more proud to reward her for her efforts at Association Laboratory and in our industry. " - Dean West, FASAE and President of Association Laboratory Meg Whedbee, MPP Promoted to Senior Analyst Meg Whedbee, formerly an Analyst, is promoted to Senior Analyst. Meg Whedbee began her career
Dean West, FASAE and President of Association Laboratory will address the Indian Association Congress this July in New Delhi, India on August 23rd and 24th. Mr. West is a member of the IAC Advisory Council. Dean West will be speaking on two panels at the 7th Indian Association Congress. He will be discussing the topic of "Beyond Membership Fees", expanding revenue options for associations and on "Data: Essential for Innovation" discussing the use of data to inform decisions by association leaders. The Indian Association Congress brings together leaders from across professional and industry sectors. The IAC is an established platform for association leaders from India and overseas to congregate and discuss opportunities and challenges from national and International perspective. IAC 2019 will convene nearly 300 associations’ decision-makers for two days under one roof. India’s leading congress of association executives and industry leaders Click HERE for more information on the IAC, Association Laboratory specializes in research, strategy and strategic education for trade and professional associations. From membership and meetings through global expansion and education,
Titled “Going Global: Partners, Challenges, Opportunities & Solutions” , join Global Association Hubs Partnership (GAHP), Kellen and Association Laboratory, Inc. at the ASAE Annual Meeting in Columbus, OH to learn whether your challenges are similar to those facing other associations attempting to grow internationally, and more importantly to identify solutions for your most pressing global growth objectives. The discussions will take place at the ASAE Annual Meeting on Monday, August 12 from 3.30 pm - 4.30 pm in the ASAE OpenSpace Pods discussion area in the North Atrium of the Greater Columbus Convention Center (look for signs or view on the ASAE Annual Meeting App). Developing Successful Global Partnerships in a Dynamic World In Association Laboratory’s ground-breaking environmental scan Looking Forward 2019™, 72% of international and global association CEOs indicated they were concerned about creating successful global partnerships or coalitions, up from 27% only four years earlier! This is one of the top concerns keeping CEO’s up at night, alongside working out how to set up multinational local delivery
Association Laboratory partners with Colorado Society of Association Executives (CSAE) in the first ever Revenue and Research partnership.
At a recent association conference, I heard a classic cliché, “I learn the most during conversations in the hallway.” My response? If you’ve devoted all that time and energy to an educational event and the best learning is a random conversation in the hallway, your education probably sucks needs improvement. Any reasonably competent meeting planner or educator should be able to produce an activity more meaningful than a random conversation. In Looking Forward 2019, 81% of association leaders indicated they were concerned or somewhat concerned about producing compelling professional development opportunities. I go to and speak at many conferences. I’ve also acted as a Master of Ceremonies for events. Association Laboratory also designs our own association executive educational events. We also develop education strategy. Here are some thoughts. Audience Understanding (or not) Educational events don’t have an “audience”. They have a Venn diagram of audiences. Multiple markets who are attending for their own reasons. In research for
I’m not a “milestone” sort of person. I rarely celebrate with big birthday parties for example. My wife and I famously celebrated our anniversary with a drink at the United Club once as we passed each other in the airport. This year, though, when I announced the 20th anniversary of starting Association Laboratory on LinkedIn, the response surprised me. I received more than 7,000 views of the post. I only have 1, 531 connections on LinkedIn. People I’d never met were interested and supportive. It got me thinking about how it all began and what I learned about business and life through the years as I conceived, started and grew my small business. Below is the original HQ of Association Laboratory (no hassles please, I’m not a photography consultant). I started the company out of my condo on the 12th floor. Original HQ of Association Laboratory The voice on my answering machine for the company was an English woman
Association Laboratory's Nicolette Haton, MBA, CAE will present as part of a panel on Wednesday, May 8 at 12:00pmET for a webinar through ASAE titled Trust is a Must – 3 Ways to Build Trust in Your Healthcare Organization. ASAE and Association Laboratory’s research shows that trust in institutions, including government, science, and medicine, is declining. Association Laboratory’s 2019 Looking Forward also identified that: 60 percent of healthcare association chief staff officer are concerned or somewhat concerned about their association’s perception as a source of credible information.52 percent of healthcare chief staff officer respondents are concerned or somewhat concerned about public perceptions of their members’ competence or quality. As a result, healthcare associations are needing to invest more time and resources into building trust with their members and the general public. But, how? Attend this one-hour webinar to hear what healthcare associations are doing about trust in their organization. For more information, and to
Dean West, FASAE will address the Council of Education and Scientific Society Executives Annual Meeting this July in Baltimore, MD. The program, titled “Explicit Content (Strategy) Warning” discusses the creation and monetization of content strategy. In Looking Forward™, the nation’s most comprehensive scan of the association business environment, 53% of association chief staff officers indicated they were pursuing content strategies to improve information impact and 85% were creating more robust content. From thought-leadership strategies to content-based revenue models, Content Strategy is the most innovative tool being pursued by professional societies to create deeper, more meaningful relationships with members to improve Mission impact and business results. This presentation, built on research into association content strategy, lessons highlighted at the recent Association Laboratory Content Strategy Summit and case studies from professional societies will introduce best practices in creating, sustaining and monetizing content strategy.
Dean West, FASAE will keynote the Colorado Society of Association Executives Annual Meeting this June in Pueblo, Colorado. He will outline results from the company’s industry leading environmental scan of the association strategy environment and discuss the implications on the association business model. The study assessed more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, participants will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy. For the first time ever, sector-wide data was collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.
Dean West, FASAE will address the Georgia Society of Association Executives Annual Meeting this May. The program, titled “Crafting the Future Proofed Association” introduces the results from the company’s industry leading environmental scan of the association strategy environment and discuss the implications on the association business model. The study assessed more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, participants will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy. For the first time ever, sector-wide data was collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.