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A membership model is like the weather. Everyone complains about it, but nobody does anything about it. Below I talk about how membership continues to be an issue. Introduce a definition of membership models. Outline a process to fix your model. As a bonus, you also get our latest (yet unpublished and secret) data on how association leaders view membership in 2019. Shameless Plug Alert – you can learn to address these issues at one of our Membership Workshops in February. Click HERE for information. Membership is Top Concern of Association Leaders Each year Association Laboratory conducts the nation’s leading global environmental scan of the association business environment called Looking Forward. In 2019 the study collected data from more than 400 association chief staff officers and senior domain executives across 20 industries. One data point sticks out. 83% of Looking Forward respondents said they were somewhat or very concerned about membership. The following chart shows the Top 10 areas of strategic concern by association leaders. Membership is