Association Laboratory Partners with Georgia Society of Association Executives

February 18, 2019 – Association Laboratory and Georgia Society of Association Executives (GSAE) have entered into an alliance to offer GSAE members discounted access to strategic association educational content. 

Association Laboratory has formed an alliance with GSAE to increase access to high quality research and strategic association education. “We are excited about our relationship with the GSAE and to be working together,” said Dean West, FASAE, Founder and President of Association Laboratory, Inc.  “By offering access to our in-depth, high-quality research, we help GSAE members solve today’s problems and also help prepare their organization for the future.” GSAE members receive discounted access to all of Association Laboratory’s strategic content in its Knowledge Center, including in-person events. For each product sold, GSAE will receive a share of the profits to reinvest in its association community.

Another benefit of the alliance is broadening the reach and depth of participation in Association Laboratory’s research. In November 2018, GSAE helped encourage members to participate in Association Laboratory’s 8th annual environmental scan of the association environment, Looking Forward™. More than 200 CEOs responded this year out of more than 400 association leaders in total, and they represent members in 20 different sectors, from local to global, to trade and professional associations.  GSAE Members who participated in the survey research will receive the full Looking Forward 2019™ report for free (a $95 value). Additionally, all GSAE members can apply their special discount to any of the Looking Forward™ education products, including the upcoming Futures Course.

For more information on Association Laboratory, including industry research like Looking Forward 2019™, visit

Association Laboratory helps association leaders make better strategic business decisions through collaborative engagements led by experience association and business, and informed by state-of-the-art research.

The mission of GSAE is to advance the profession of association management and to enhance the professionalism of association executives. GSAE represents over 550 association executives and suppliers of association products and services, including representation from 250 national, regional, state and local associations based in Georgia.