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Association Laboratory's Nicolette Haton, MBA, CAE will present as part of a panel on Wednesday, May 8 at 12:00pmET for a webinar through ASAE titled Trust is a Must – 3 Ways to Build Trust in Your Healthcare Organization. ASAE and Association Laboratory’s research shows that trust in institutions, including government, science, and medicine, is declining. Association Laboratory’s 2019 Looking Forward also identified that: 60 percent of healthcare association chief staff officer are concerned or somewhat concerned about their association’s perception as a source of credible information.52 percent of healthcare chief staff officer respondents are concerned or somewhat concerned about public perceptions of their members’ competence or quality. As a result, healthcare associations are needing to invest more time and resources into building trust with their members and the general public. But, how? Attend this one-hour webinar to hear what healthcare associations are doing about trust in their organization. For more information, and to

Dean West, FASAE will address the Council of Education and Scientific Society Executives Annual Meeting this July in Baltimore, MD. The program, titled “Explicit Content (Strategy) Warning” discusses the creation and monetization of content strategy. In Looking Forward™, the nation’s most comprehensive scan of the association business environment, 53% of association chief staff officers indicated they were pursuing content strategies to improve information impact  and 85% were creating more robust content. From thought-leadership strategies to content-based revenue models, Content Strategy is the most innovative tool being pursued by professional societies to create deeper, more meaningful relationships with members to improve Mission impact and business results. This presentation, built on research into association content strategy, lessons highlighted at the recent Association Laboratory Content Strategy Summit and case studies from professional societies will introduce best practices in creating, sustaining and monetizing content strategy.