Association Laboratory to Present ASAE Webinar on Building Trust in Healthcare Associations

Association Laboratory’s Nicolette Haton, MBA, CAE will present as part of a panel on Wednesday, May 8 at 12:00pmET for a webinar through ASAE titled Trust is a Must – 3 Ways to Build Trust in Your Healthcare Organization.

ASAE and Association Laboratory’s research shows that trust in institutions, including government, science, and medicine, is declining. Association Laboratory’s 2019 Looking Forward also identified that:

  • 60 percent of healthcare association chief staff officer are concerned or somewhat concerned about their association’s perception as a source of credible information.
  • 52 percent of healthcare chief staff officer respondents are concerned or somewhat concerned about public perceptions of their members’ competence or quality.

As a result, healthcare associations are needing to invest more time and resources into building trust with their members and the general public. But, how?

Attend this one-hour webinar to hear what healthcare associations are doing about trust in their organization. For more information, and to register, visit ASAE.

Nikki is a member of ASAE’s Healthcare Community Committee and a part of the Declining Trust workgroup.