Association Laboratory Partners with Mid-Atlantic Society of Association Executives

August 19, 2019 – Association Laboratory and the Mid-Atlantic Society of Association Executives (MASAE) have entered into an alliance to offer MASAE members discounted access to strategic association educational content. 

Association Laboratory has formed a mutually beneficial alliance with MASAE to increase access to high quality research at a discounted rate. “We are excited about our relationship with the MASAE and to be working together,” said Dean West, FASAE, Founder and President of Association Laboratory, Inc.  “By offering access to our in-depth, high-quality research and education, we enhance MASAE members knowledge and job performance. We also help better prepare their organizations for the future.” MASAE members receive discounted access to all of Association Laboratory’s research files in its Knowledge Center, including in-person events. For each product sold, MASAE will receive a share of the profits to reinvest in its association community.

Another benefit of the alliance is broadening the reach and depth of participation in Association Laboratory’s research. Association Laboratory’s 9th annual environmental scan of the association environment, Looking Forward™, will launch in November 2019.  Last year, more than 200 CEOs responded out of more than 400 association leaders in total, and they represent members in 20 different sectors, from local to global, to trade and professional associations.  MASAE Members who participate in the survey research will receive the full Looking Forward 2020™ report for free (a $95 value).

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Association Laboratory helps association leaders make better strategic business decisions through collaborative engagements led by experience association and business, and informed by state-of-the-art research.

The Mid-Atlantic Society of Association Executives (MASAE) seeks to enhance its members’ knowledge and job performance abilities to the highest level through peer-to-peer interaction, quality education and events.