Association Laboratory Partners with Wisconsin Society of Association Executives (WSAE)


November 15, 2019 – After a return from presenting at WSAE’s Annual Summit in Milwaukee, Association Laboratory is excited to announce that it has formed a mutually beneficial alliance with WSAE to increase access to high quality research at a discounted rate. WSAE is the sixth content alliance partnership established with national and state association executive groups.

“We are thrilled about our relationship with the WSAE and to be working together,” said Dean West, FASAE, Founder and President of Association Laboratory, Inc. “By offering access to our in-depth, high-quality research and education, we help leverage WSAE’s core competencies by expanding members’ learning and knowledge-building through environmental scanning and best practices.”

WSAE members receive discounted access to all of Association Laboratory’s research in its Knowledge Center, including in-person events, webinars, and white papers. For each product sold, WSAE will receive a share of the profits to reinvest in its association community.

Another benefit of the alliance is broadening the reach and depth of participation in Association Laboratory’s flagship research, Looking Forward™.

Association Laboratory’s 9th annual environmental scan of the association environment, Looking Forward™, launched this November 2019. Last year, more than 200 CEOs responded out of more than 400 association leaders in total, and they represent members in 20 different sectors, from local to global, to trade and professional associations.

WSAE Members who participate in the survey research will receive the full Looking Forward 2020™ report for free (a $95 value). We thank WSAE for their support with this important research by encouraging participation from their members.

If you are an association executive or staff and are interested in participating in the Looking Forward 2020 survey, take it now. The survey will close December 5.

If you belong to a national, state, or local society for association executives and are interested in receiving discounted access, contact us. AAMSE, GSAE, CSAE, TNSAE, MASAE and GAHP are alliance partners and their members receive discounts on Association Laboratory educational products.

Association Laboratory helps association leaders make better strategic business decisions through collaborative engagements led by experience association and business, and informed by state-of-the-art research.

The Wisconsin Society of Association Executives (WSAE) serves as a forum where the association community thrives and grows.