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Dean West, FASAE and President of Association Laboratory will headline the January Power Luncheon of the Florida Society of Association Executives. The senior level event, sponsored by Hyatt Hotels in Florida will be held January 22, 2020 from 11:30 am until 1 pm at the FSU Champions Club, Tallahassee, Florida. Click HERE to register. Mr. West, a globally recognized thought leader and association futurist, will be presenting the first look at data from Looking Forward™ 2020.   Looking Forward is the association sector’s leading study of the association strategy environment collecting information and insight from more than 500 association leaders. Copies of the recently completed study will be available on the Association Laboratory Knowledge Center on March 1, 2020. A provocative and conversational speaker, Mr. West provides an interpretive spin on the new data. He highlights the nature of the problems facing leaders and outlines how successful associations are adapting. Association Laboratory specializes in the research

Blog take over by Nikki Haton Shanks, Strategist! I’m Nikki, a strategist at Association Laboratory, and I’m stepping in to take over Dean West’s from My Seat at the Bar blog for this month. Association Laboratory held its 2nd Annual Content Strategy Summit on Thursday, November 7 at the OLC in Rosemont, IL, in collaboration with .orgSource with nearly 30 attendees! What did we learn? Research shows the majority of associations are implementing content strategy. What prompted this Summit? Each year Association Laboratory conducts a global scan of the association business environment called Looking Forward™. In 2019, the study collected data from more than 400 association chief staff officers and senior domain executives across 20 industries. And guess what? 54% of Looking Forward respondents said they were implementing Content Strategies. This data point was the basis for a day-long program devoted to thought-provoking questions and strategies related to content. 3 Key Content Strategy Takeaways The three main takeaways I learned