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“In times of crisis, making great, not good decisions becomes paramount. Every mistake is magnified. Lost opportunities never return. Association Laboratory stands ready to help you take leadership during this time of crisis.” – Dean West, FASAE, President of Association Laboratory Association Laboratory is proud to offer a specific set of services designed to help association leaders take control during this time of crisis.   Contact me today at dwest@associationlaboratory.com if you think we can help. Planning Not Reacting Today’s headlines focus on the crisis of the COVID-19 pandemic. The economic disruption. The social disruption. They create anxiety in our staff, volunteer leadership and members. It is critical for leaders to take the initiative during these times to demonstrate that there is light at the end of the tunnel and that the association has a plan to move forward, not simply react to circumstances. Association Laboratory has developed a unique package of services specifically designed

  Definition of Black Swan Event An event or occurrence that deviates beyond what is normally expected of a situation and that would be extremely difficult to predict.     How did the COVID-19 Crisis Hit One Association? On March 12, 2020, I and my colleague Phil Puckorius, Vice President of Association Laboratory arrived in San Diego. Our goal was to lead the International Warehouse Logistics Association through strategic planning. Here’s what we found upon arriving. California Governor Gavin Newsome had just spoken about the state’s response to the growing crisis. Quickly referred to as the Newsome 250 Policy, for all practical purposes, resulted in wide-spread cancellation of meetings with more than 250 attendees. Respecting growing concerns about the spread of the virus, the Board and staff had acted swiftly. The convention at which the strategic planning meeting was being held had just been cancelled that day. More than 423 attendees and exhibitors had been told to stay home. IWLA

On Tuesday, March 17 Association Laboratory initiated a global study assessing the current and future impact of the coronavirus on trade and professional association finances and strategy. This study is being conducted with the cooperation of key partners active in the Association Laboratory Research Alliance. The alliance is a global group of leading state and specialty societies of association executives and other participating organizations serving the association community. The study assesses the economic impact on associations. It evaluates specific impact on key strategies. Finally, it identifies how associations are moving forward to adapt. Data collection begins March 17 and ends March 25, 2020. Association Laboratory will publish the results of the study and lead digital and other distribution as quickly as possible. Take the survey now.  Currently participating in the Association Laboratory Research Alliance American Association of Medical Society Executives Association Forum AMC Institute Council of Engineering and Scientific Society Executives Global Association Hubs Partnership

February 21, 2020 - Association Laboratory’s annual association environmental scan, “Looking Forward™,” a collaborative research effort conducted with leaders of the association management profession, saw its largest response to date thanks to its collaborative partnerships with state and national societies representing association executives through its Content Alliance. The efforts of the Association Laboratory Content Alliance led to a 40% increase in responses in 2020. Content Alliance members, known as SAEs (Societies of Association Executives), are the voice of association management professionals at the national, regional and state level. This year marks Association Laboratory’s 9th annual environmental scan of the association strategy environment. Nearly 500 association leaders responded representing members in: More than 20 sectors Local, State, and National organizations Trade and Professional organizations The Content Alliance positively impacted response rates in 2020,” said Nikki Haton Shanks, Strategist at Association Laboratory. “Building a network of committed professionals seeking strong data directly contributed to our

Interested in working on leading edge association strategy projects? Interested in topics across association domains and professional sectors? Do you enjoy working from the comfort of your own home? Do you like facilitating complicated discussions that will drive an association’s strategy for years to come? Do you hate spending all day in meaningless meetings? Tired of being micromanaged? Living most of your life in a car while you commute? Ignoring your family? Maybe you should work with us. Association Laboratory is recruiting a Strategist to lead client engagements. This is a home-based position with occasional travel. Characteristics of the Optimal Candidate You need to understand associations. Would love a minimum 7 - 10 years of association experience. You need Board Presence. You need the capability and/or experience reporting to and facilitating Board and leadership discussions. You need to be able to prove you know what you’re doing. Please be able to show a demonstrable record