Association Laboratory Inc. Celebrates 25 Years of Association Innovation and Leadership

Association Laboratory logo celebrating 25 years


Association Laboratory Inc. Celebrates 25 Years of Association Innovation and Leadership

Date: January 8, 2024

[Chicago, IL]: Association Laboratory Inc., a pioneering research and consulting firm dedicated to helping association leaders make better decisions, proudly announces its 25th anniversary. This milestone marks a quarter-century of empowering strategic decisions across the association industry.

Throughout the year, the company will be undertaking various activities to celebrate.

a) A New Visual Identity: Marking this historic occasion, Association Laboratory introduces a special celebratory logo, symbolizing our enduring commitment to innovation and leadership in the association sector.

a) Enhanced Website Launch: Celebrating this landmark year, Association Laboratory will soon unveil its newly updated website, reflecting our modern and comprehensive services. The updated site offers in-depth insights into strategic planning, membership, education, and more, guiding association leaders toward informed decision-making.

b) Complimentary Access to Industry-Leading Sector Research: The company’s commitment to collecting and disseminating information on the forces impacting the association business model will continue through complimentary access to the Looking Forward Dashboard, the leading source of sector research on the association industry.

c) ’25 Lessons in Leadership’ Series: As part of the year-long celebration, Association Laboratory will launch “25 Lessons in Leadership” – an insightful series of interviews with prominent association leaders. These interviews will delve into the anticipated changes and evolving challenges within the association profession, offering invaluable perspectives and guidance for the future.

d) Expanded Leadership Education: The company will expand its educational offering, focusing on research-informed, peer-driven education customized to the needs of association leaders. Association Laboratory is committed to improving leadership competencies through digital learning and collaborative, peer-driven face-to-face events. Our tailored educational programs are designed to navigate leaders through the complexities of their sectors, applying cutting-edge research to real-world challenges.

e) Year-Round Celebrations: Throughout 2024, Association Laboratory will host various events, parties, and surprises, fostering community and collaboration among industry leaders and stakeholders.

About Association Laboratory Inc.: Founded in 1999, Association Laboratory helps association leaders make better decisions through research and strategy consulting services, dissemination of association sector research insights, and the education of association leaders.  The globally recognized and award-winning company advises leading state, national, and global associations from Washington, D.C., and Chicago offices.

Contact: Dean West, President, Association Laboratory, 312.315.2108, [email protected],