Event Calendar

Looking Forward 2021: Reimagining the world in which association leaders will need to be successful

January 21 @ 11: 00 a.m. to 2 p.m. CT
Complimentary

Together, we will walk through the data of Looking Forward 2021, the industry’s first post-pandemic environmental scan. We’re wondering how the pandemic has changed the landscape of both associations and the industries they serve. So let’s figure it out together, using our Looking Forward 2021 data. Presented by Association Laboratory and its Research Alliance — a group of 20 global, national, and state societies for association executives that participate with Association Laboratory to complete association-related research. Join us for this complimentary event on Jan. 21.

 

Looking Forward Together Digital Workshop: Stay at 50,000 Feet! Keeping Your Volunteer Leaders Focused on Big Picture, Not Operations

February 10 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

The future of an association is shaped by a board willing to look ten years and beyond into the future and start laying the groundwork for others to carry forward. So why is it so hard to keep your board out of day-to-day operational issues and focus on the big picture? Join this workshop for a candid conversation about the challenges of board leaders who enjoy “helping” in all the wrong places. Learn new strategies to re-direct that energy where it can most benefit your association. Your staff will thank you!

Looking Forward Together Digital Workshop: TBD (crowdsourcing at our Jan. 21 event)

February 24 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

We’re tapping the power of the crowd to decide which topic to bring you for this workshop, stay tuned for more details!

Looking Forward Together Digital Workshop: The Power of Community – Energizing Your Membership Base with Impactful Community Engagement Strategies

March 10 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

The forced cancellation of live events quickly demonstrated the importance of robust online communities. Creating more in-depth community engagement is a top concern for membership professionals this year, particularly as the events landscape evolves and members seek new ways to make virtual connections. As we approach a full year of pandemic-life, how can you continue to “surprise and delight” your members with engagement strategies? What are the best ways to understand what your members want from your community? How do you measure whether your strategies are working?

Looking Forward Together Digital Workshop: Aligning Your Content with Their Need – Pivoting Your Educational Content ​

March 24 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

With the turmoil of the last year, the needs of your members and their employers have changed. That means your online educational offerings need to adapt as well if you want to remain relevant and competitive. But before you toss everything out the window, join this session for a deep-dive into evaluating your education strategy in a pandemic.

Looking Forward Together Digital Workshop: A Tale of Two Members – Collaborating with Your Components to Deliver a Consistent Member Experience

April 7 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

The experience of your members can vary dramatically based on the health and engagement of the components they join. As associations face another difficult financial year, this variance presents a major risk for member experience attrition. But how do you hold member leaders accountable when their own lives and businesses may have been upended as well? Join this workshop to discuss effective, authentic strategies for collaborating with your component leaders in a difficult year.

Looking Forward Together Digital Workshop: Re-energizing Your Global Partnerships in a New Landscape

April 21 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

Partnerships and coalitions are the super-fuel of association global growth. Keeping those partnerships healthy and thriving is a strategic challenge facing many organizations as the world realigns its priorities. How should your global growth goals adjust this year? What can you do to identify new areas of opportunity within existing partnerships, and seek out new ones?

Looking Forward Together Digital Workshop: Building an Online Event with Content Your Members and Sponsors Actually Want

May 5 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

There’s no shortage of advice out there on how to design a compelling virtual event. But take a step back from the bells and whistles – what content do your members truly want in an online event? How do you evaluate what will be most attractive to potential sponsors? Building registration for online events is challenging enough – don’t make it harder on yourself by starting out on the wrong path.  

Looking Forward Together Digital Workshop: Standing Out in a Crowd – Strategies for Making Your Voice Heard in Government

May 19 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

During the pandemic, the relationships between associations and government has never been more critical. Members are relying on you to be their voice to leadership. Join this session to learn new techniques for making your association’s voice stand out from competing groups, even with in-person meetings and events off the table. Your members are counting on you to amplify their message. 

Looking Forward Together Digital Workshop: Building a Leadership Pipeline of Diverse Perspectives and Backgrounds

June 2 @ 1: 00 p.m. to 4 p.m. CT
$75 (discounts available for registrations in multiple workshops)

Even with the best of intentions, identifying and recruiting a diverse leadership slate can be a tough job, particularly without in-person networking. But ensuring you’re bringing an array of experiences and perspectives has never been more important. What can you do right now to start laying track to recruit the leaders of tomorrow? What can you do in the short-term to improve an incoming leadership slate that isn’t as diverse as it should be?