deanwest

Embedded in Dubai – From the Front Lines of Association

As I sit here basking in my many Freedoms (thank you Constitution and Bill of Rights), it is easy to think that we as American association leaders are the center of the world. Much like Sargent Schultz’s evil twin, we “know everything, evvvverything”. We often forget that there are many associations outside of the United …

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Hunting for Engagement – What Conservation Groups Can Teach Associations

This last weekend, I finally found time to catch up on my reading. You know, perusing the stack of mags next to your chair. The stuff we say we’ll read but never seem to find an opportunity. Sitting contentedly in the sun coming through my living room window, I had an epiphany. I’d been engrossed …

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I’m a Consultant and This is My Relationship Advice

One of my many blog readers or “bleaders” as I call them, suggested I talk about how the Pandemic might have changed our view on relationships. What has been the impact of lockdowns and quarantines on our relationships? Are work colleagues less or more interesting on Zoom? Why do girls think I’m more attractive when …

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Now Recruiting: Digital and Content Marketing Manager

Opportunity at Association Laboratory: Digital and Content Marketing Manager   Interested in working with one of the leading association strategy firms collecting, disseminating, and educating association leaders on what works and doesn’t work in association management and leadership? Enjoy working from the comfort of your own home? Want to contribute to an outcome-based, collaborative culture? …

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How My Wife Told Me I was Fat – Secrets to Content and Engagement Strategy (and Marriage)

My wife called me fat last summer. Looked me right in the eye and said, “You’re fat.” A little backstory. I once (pre Pandemic) traveled often, about ½ the time. My health was important to me. I committed to exercising on the road. I tried to eat healthier. In addition, I made no effort to …

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6 lessons our most famous association teaches us through the Oscars Ceremony

This month I finally caught the bug. What I’d avoided for months. It was bound to happen despite all the precautions. The self isolation. The mask wearing. The blog writing. Yes, I came down with ASL or acute spring laziness. Luckily, our strategist, and leader of our newly created Hollywood and Entertainment Practice,  Nikki Golden, …

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