February 21, 2020 – Association Laboratory’s annual association environmental scan, “Looking Forward™,” a collaborative research effort conducted with leaders of the association management profession, saw its largest response to date thanks to its collaborative partnerships with state and national societies representing association executives through its Content Alliance. The efforts of the Association Laboratory Content Alliance led to a 40% increase in responses in 2020. Content Alliance members, known as SAEs (Societies of Association Executives), are the voice of association management professionals at the national, regional and state level. This year marks Association Laboratory’s 9th annual environmental scan of the association strategy environment. Nearly 500 association leaders responded representing members in: More than 20 sectors Local, State, and National organizations Trade and Professional organizations The Content Alliance positively impacted response rates in 2020,” said Nikki Haton Shanks, Strategist at Association Laboratory. “Building a network of committed professionals seeking strong data
Interested in working on leading edge association strategy projects? Interested in topics across association domains and professional sectors? Do you enjoy working from the comfort of your own home? Do you like facilitating complicated discussions that will drive an association’s strategy for years to come? Do you hate spending all day in meaningless meetings? Tired of being micromanaged? Living most of your life in a car while you commute? Ignoring your family? Maybe you should work with us. Association Laboratory is recruiting a Strategist to lead client engagements. This is a home-based position with occasional travel. Characteristics of the Optimal Candidate You need to understand associations. Would love a minimum 7 – 10 years of association experience. You need Board Presence. You need the capability and/or experience reporting to and facilitating Board and leadership discussions. You need to be able to prove you know what you’re doing. Please be
Dean West, FASAE and President of Association Laboratory will headline the January Power Luncheon of the Florida Society of Association Executives. The senior level event, sponsored by Hyatt Hotels in Florida will be held January 22, 2020 from 11:30 am until 1 pm at the FSU Champions Club, Tallahassee, Florida. Click HERE to register. Mr. West, a globally recognized thought leader and association futurist, will be presenting the first look at data from Looking Forward™ 2020. Looking Forward is the association sector’s leading study of the association strategy environment collecting information and insight from more than 500 association leaders. Copies of the recently completed study will be available on the Association Laboratory Knowledge Center on March 1, 2020. A provocative and conversational speaker, Mr. West provides an interpretive spin on the new data. He highlights the nature of the problems facing leaders and outlines how successful associations are adapting.
Association Laboratory is proud to announce promotions for two staff members based on their outstanding contributions to the company and its clients. Nikki Haton Shanks, CAE, MBA Promoted to Strategist Nikki Haton Shanks, formerly an Analyst, is promoted to Strategist. Nikki Haton began her career at Association Laboratory in 2016. She is a 40 Under 40 Award winner and currently a volunteer leader on ASAE’s Healthcare Council. She leads client engagements and, recently, took over leadership of Association Laboratory’s content partnerships with state and other organizations of association executives. “Nikki is a rising star in the association industry and I couldn’t be more proud to reward her for her efforts at Association Laboratory and in our industry. ” – Dean West, FASAE and President of Association Laboratory Meg Whedbee, MPP Promoted to Senior Analyst Meg Whedbee, formerly an Analyst, is promoted to Senior Analyst. Meg Whedbee began her career
Dean West, FASAE and President of Association Laboratory will address the Indian Association Congress this July in New Delhi, India on August 23rd and 24th. Mr. West is a member of the IAC Advisory Council. Dean West will be speaking on two panels at the 7th Indian Association Congress. He will be discussing the topic of “Beyond Membership Fees”, expanding revenue options for associations and on  “Data: Essential for Innovation” discussing the use of data to inform decisions by association leaders. The Indian Association Congress brings together leaders from across professional and industry sectors. The IAC is an established platform for association leaders from India and overseas to congregate and discuss opportunities and challenges from national and International perspective. IAC 2019 will convene nearly 300 associations’ decision-makers for two days under one roof.  India’s leading congress of association executives and industry leaders Click HERE for more information on the IAC, Association
Titled “Going Global: Partners, Challenges, Opportunities & Solutions” , join Global Association Hubs Partnership (GAHP), Kellen and Association Laboratory, Inc. at the ASAE Annual Meeting in Columbus, OH to learn whether your challenges are similar to those facing other associations attempting to grow internationally, and more importantly to identify solutions for your most pressing global growth objectives. The discussions will take place at the ASAE Annual Meeting on Monday, August 12 from 3.30 pm – 4.30 pm in the ASAE OpenSpace Pods discussion area in the North Atrium of the Greater Columbus Convention Center (look for signs or view on the ASAE Annual Meeting App). Developing Successful Global Partnerships in a Dynamic World In Association Laboratory’s ground-breaking environmental scan Looking Forward 2019™, 72% of international and global association CEOs indicated they were concerned about creating successful global partnerships or coalitions, up from 27% only four years earlier!  This is