Tampa, Fl. (May 23, 2018)— Association Laboratory’s Nicolette Haton, MBA, CAE presented a program entitled Content Strategy 101: A Road Map for Association Professionals at Florida Society of Association Executives. The program included information based on Association Laboratory’s strategy whitepaper “Introduction to Creating and Sustaining an Association Content Strategy”. The whitepaper included the perspectives of 21 association professionals representing both trade and professional member organizations.
Association Laboratory held its first ever National Summit on Association Membership & Engagement in both Washing D.C. and Rosemont, IL. With the support of Marketing General, Inc., Higher Logic, and ITN Video Productions USA, the event was a tremendous success with a wealth of knowledge shared and thoughtful discussion all around. See our highlight video produced by ITN.
The National Summit on Association Membership & Engagement was held Thursday, February 15 at the Fhi360 Conference Center in Washington DC and Tuesday February 20th at the OLC Learning Center in Rosemont, IL. Over 100 senior level association executives joined the nation’s leading companies in membership and engagement strategy in a 1 day immersive discussion of the future of the association membership and engagement model. Produced by Association Laboratory in cooperation with Marketing General Inc, Higher Logic, and ITN Productions Industry News, The National Summit on Association Membership and Engagement is the nation’s premiere event focusing on the future challenges and emerging opportunities of engaging, recruiting and retaining members. Don’t miss next year’s event and look for more information on www.associationlaboratory.com
Association Laboratory recently produced the Planning for the Meetings of Tomorrow Meeting Planners Seminar. This seminar reviewed Association Laboratory’s meetings technology environmental scan, Planning for the Meetings of Tomorrow, which was conducted with the support of the PCMA Education Foundation, and discussed preliminary recommendations developed at the CEO Summit. Participants discussed the results of the research and reviewed the recommendations for application to their meetings and convention strategy. The event was held at the OLC Education and Conference Center in Rosemont, IL. Date: November 14, 2017 (Invitation Only)
Association Laboratory produced the Planning for the Meetings of Tomorrow CEO Summit on October 30, 2017. The purpose of the summit was to review Association Laboratory’s meetings technology environmental scan, Planning for the Meetings of Tomorrow, conducted with the support of the PCMA Education Foundation. Participants discussed the results of the research and developed recommendations for consideration by associations. The event was held at the OLC Education and Conference Center in Rosemont, IL. Date: October 30, 2017 (Invitation Only)
Dean West, President of Association Laboratory, will be presenting at the Association Forum’s January 11, 2018 meeting of supplier partners. The topic is how the business forces are re-shaping associations and how they make decisions relative to convention and business services. The base of the presentation will be data collected from Looking Forward 2018, Association Laboratory’s global environmental scan of the association business environment. Date: January 11, 2018 (click here for information)
Nikki Haton, Analyst with Association Laboratory, recently presented at the Association Forum’s Holiday Showcase. Her presentation, in collaboration with Ralph Gaillard, Executive Director of the Illinois CPA Society, focused on the development of an association content strategy. The event highlighted findings from the recent Association Laboratory white paper, Introduction to Creating and Sustaining an Association Content Strategy, which incorporates insights from more than two dozen association leaders. Date: December 14, 2017 (click here for registration information)
Nikki Haton, Analyst with Association Laboratory, facilitated a discussion on Essentials of Successful Strategy for Engaging Young Professionals for the Florida Engineering Society’s Florida Engineering Leadership Institute (FELI). Date: October 7, 2017 (Invitation Only)
Dean West, President of Association Laboratory, recently addressed more than two dozen chief staff officers of national medical specialty societies at the AAMSE Specialty Society CEO conference in Chicago, IL. The presentation was based on Looking Forward, Association Laboratory’s global environmental scan, and research conducted for The Future of Healthcare Membership and Engagement. The topic outlined how the future environment facing healthcare associations is changing and implications for association strategy. Date: September 2017 (Invitation Only)
Nikki Haton, Analyst with Association Laboratory, recently addressed nearly 100 members of the Florida Society of Association Executives in Tallahassee, Florida. The presentation was based on Association Laboratory’s white paper, Creating and Sustaining a Strategic Board of Directors. Key topics included the primary challenges to creating a strategic board and examples of practical solutions for supporting strategic decision making. Date: September 2017 (Invitation Only)