Association Laboratory produced the Planning for the Meetings of Tomorrow CEO Summit on October 30, 2017. The purpose of the summit was to review Association Laboratory’s meetings technology environmental scan, Planning for the Meetings of Tomorrow, conducted with the support of the PCMA Education Foundation. Participants discussed the results of the research and developed recommendations for consideration by associations. The event was held at the OLC Education and Conference Center in Rosemont, IL. Date: October 30, 2017 (Invitation Only)
Dean West, President of Association Laboratory, will be presenting at the Association Forum’s January 11, 2018 meeting of supplier partners. The topic is how the business forces are re-shaping associations and how they make decisions relative to convention and business services. The base of the presentation will be data collected from Looking Forward 2018, Association Laboratory’s global environmental scan of the association business environment. Date: January 11, 2018 (click here for information)
Nikki Haton, Analyst with Association Laboratory, recently presented at the Association Forum’s Holiday Showcase. Her presentation, in collaboration with Ralph Gaillard, Executive Director of the Illinois CPA Society, focused on the development of an association content strategy. The event highlighted findings from the recent Association Laboratory white paper, Introduction to Creating and Sustaining an Association Content Strategy, which incorporates insights from more than two dozen association leaders. Date: December 14, 2017 (click here for registration information)
Dean West, President of Association Laboratory, recently addressed more than two dozen chief staff officers of national medical specialty societies at the AAMSE Specialty Society CEO conference in Chicago, IL. The presentation was based on Looking Forward, Association Laboratory’s global environmental scan, and research conducted for The Future of Healthcare Membership and Engagement. The topic outlined how the future environment facing healthcare associations is changing and implications for association strategy. Date: September 2017 (Invitation Only)
Nikki Haton, Analyst with Association Laboratory, recently addressed nearly 100 members of the Florida Society of Association Executives in Tallahassee, Florida. The presentation was based on Association Laboratory’s white paper, Creating and Sustaining a Strategic Board of Directors. Key topics included the primary challenges to creating a strategic board and examples of practical solutions for supporting strategic decision making. Date: September 2017 (Invitation Only)
Association Laboratory, in cooperation with Marketing General Inc. and Higher Logic, is producing the National Summit on Membership and Engagement. Two distinct, in-depth sessions are being organized for February 2018 in Chicago, IL and Washington, DC. These sessions will involve immersive, peer-to-peer conversations on the changing nature of engagement strategy, leading techniques for developing strategy, as well as best practices in strategy implementation and foundational community development and support. Dates: Feb 15, 2018 (Washington, DC) – register here Feb 20, 2018 (Chicago) – register here